REDD. isnt just making music theyre sharing their identity with the world. What you hear and see with the 19-year-old talent is who they are. Their effortless blend of punk-meets-hip hop-meets-pop is equal parts hooky, energetic and angsty - celebrating the carefree reality of the present, while accepting both the dread and promise of the future.
REDD.s story is as compelling as their sound. Born in Ethiopia, they were adopted by an Australian family at age four, trading one side of the globe for another. Growing up as one of only three Black kids in a predominantly white schooland navigating life outside societys binariesoutsider status wasnt just a phase; it was a defining truth. Add to that a love for theatre and music (REDD. is a Palme dOr-winning actor), and its clear REDD.s path to self-discovery has been anything but conventional.
When the pandemic hit in 2020, REDD. was a high school freshman in Melbournethe worlds most locked-down city. Instead of retreating, they leaned into the isolation, teaching themselves songwriting and music production. The result? A raw, no-holds-barred creative outlet that became the foundation of their sonic world.
Three years and hundreds of lockdown days later, REDD. uploaded demos to triple j Unearthed, Australias iconic independent music forum. It wasnt long before their distinct style turned heads, earning them a deal with Island/Republic Records and a growing reputation as one of Australias most exciting new artists.
REDD. is more than just a musiciantheyre a multi-instrumentalist, producer, and the creative director behind their entire aesthetic. Its rare to see such self-assured artistry from someone barely out of their teens. But thats the magic of REDD.: they wear their identity on their sleeve, turning their singular experience into music that resonates far beyond their own story.
Now, with their debut project, the
RAUNCH. mixtape, set to drop in 2025, REDD. is poised to redefine what it means to be a young artist in Australiaand beyond. Bold, unfiltered, and fiercely original, REDD. is carving a space all their own, and theyre daring the world to keep up.